The Super Bowl – more than a football game
It’s true, the Super Bowl has evolved into much more than a championship football game. With television coverage beginning at noon on game day and ending 10 ½ hours later, the game is actually just a backdrop for a series of events. Even if you are not a football fan, the Super Bowl provides something of interest for nearly everyone. Pre-game analysis, athlete profiles, celebrity interviews, cooking contests, and a spectacular half-time show add to the endless stream of entertainment. As evidence of the Super Bowl’s popularity, there’s even a live video feed that reaches the astronauts on the International Space Station!
More than 100 million Americans will watch the Super Bowl this year, making it an effective marketing tool. At an average cost of 3 million dollars for a 30 second time slot, advertising space has sold out for the largest profit in Super Bowl history. Memorable ads emerge each year and product names become part of conversations nationwide. This year’s advertising reached a new milestone with the first 3-D commercials. After an extensive search, my 3-D glasses are ready and waiting in front of the television!
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